Posts Tagged startup

Augmented Reality

The following is a not terribly organized set of ramblings that I had regarding augmented reality.

Just for the sake of defining what I’m talking about, Wikipedia refers to augmented reality as:

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.

Minority ReportThere are different types of augmented reality, for example, the interface that is used in the movie Minority Report is a sort of augmented reality interface. More recently, Google Glass was in the news quite a bit with it’s interesting wearable augmented reality device. Google’s product (and in general, all “wearable” augmented reality devices are more like what I’m thinking about in terms of this article today.

The odd thing is that although I like the idea of wearable “augmented reality” in many ways, it needs to be discrete enough that basically no one but me will know if I’m running it. Part of the issue with any of this tech is that it makes humans seem less human. People aren’t comfortable with talking to someone who has a visible camera aperture pointed at them. In reality, I think most people are aware that with the pervasive use of video surveillance cameras and other recording devices are already recording us on a regular basis (almost continuous basis depending on where we are) it’s not a whole lot different. There’s something personal about it though.

Let’s say I’m talking to a friend about how frustrated I am about another person. Maybe my boss, or my teacher, or a friend who I feel has wronged me or others. In these situations, we typically feel comfortable currently because we are in a private area and the discussion can’t be recorded without making it obvious. As we move forward into the future, this is going to be less of a sure thing. We will have to trust people to either not record when we ask or to keep their recordings private. This is new for us in the realm of private, face-to-face conversations but it’s not new elsewhere. I forward emails that complain or whine about other people and I assume that my friends will not forward it on. (Please note: I’m not justifying my whining about third-parties with other people. This is probably a bad habit that I should break. Regardless, I still do it sometimes.)

The example above that I gave is more about gossip than anything else, but the same could be said for pillow-talk (or “revenge porn” which is becoming a thing) or even things as mundane as business decisions in a company. In the near future, recording devices and other computing resources will be small enough as to be nearly undetectable. There has to be a cultural and technological etiquette established to deal with this properly. What I mean is that in some ways, this is about being polite and civil, as well as trusting and being trusted and at the same time it will likely mean the development of tech to disable, or at least detect, the presence of devices like this in situations where we don’t necessarily trust. We already have a work area that we can’t bring certain devices into. This works when it’s relatively obvious if you’re in violation. But I think we’ll see new tech that allows an area like our workplace to be ENFORCED.

Google Glass If I was more of a hardware guy, I’d be looking at a startup to do DETECTION tech for new hardware like this. Let companies like Google and Apple develop our new high-tech augmented reality devices (I can just see Apple marketing it as the iBall!). We’re going to need a way for companies and people alike to feel comfortable using it. It’s boring technology. Most people would be intrigued by an invisible augmented reality device because it adds value to their life (or they believe that it will). But a device that detects this same technology is more of a necessary purchase to protect yourself than anything else.

There are downsides to creating devices that are intending to identify or disable recording. For example, police or others who are actively abusing their power or authority do no want to have their deeds or words recorded despite the fact that the public should be keeping them accountable. But I still think that there’s some good money to be made in this market and I’m interested to see how it develops.

 

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